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Taste is something that can be argued over.
Your new show, “The Taste”, turns such
strife into great entertainment …
CHRIS COELEN: That’s right! We wanted to make a cooking show like none that has ever been seen before. “The Taste” is a competition in which the focus is entirely on taste. Amateur cooks come up against professionals, and in each episode our jury judges the dishes blindfolded. One single spoonful decides. None of the jurors — who are also mentors for the candidates — know the recipes or how or by whom they were prepared.
What, then, are the most important ingredients for a TV hit?
CHRIS COELEN: I wish I knew exactly what they were. In any event, we at Kinetic are looking for ideas that are clear, simple, really strong — and above all fun. Hopefully, they are new. (Laughs.) It is becoming increasingly important that viewers be able to get together around a TV event as a community, online, but also at live events. And then it doesn’t do any harm to find the perfect protagonists for a new show. With “The Taste”, at a very early stage we won star US cook Anthony Bourdain and British queen of the kitchen Nigella Lawson to become part of the jury. That helped us to sell the format to the large US station ABC.
What advantages does it have to be part of the international production and sales network of Red Arrow?
CHRIS COELEN: First of all, it is very inspiring to have creative partners all over the world — after all, good ideas can emerge anywhere. This access to an immense variety of formats also helps us to remain successful in the American market. Moreover, we largely have Red Arrow to thank for our feel for trends: We simply find out more than the competition! With the support of the ProSiebenSat.1 Group, we can also operate more effectively, for example in the award of international rights. As an exception, here many cooks improve the overall result …
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