The Year 2012
At a Glance
In the 2012 financial year, the ProSiebenSat.1
Group invested in new growth areas,
continued to strengthen its core business
and optimized its portfolio.
Annual General Meeting decides on dividends and appoints new Supervisory Board members. At the Annual General Meeting on May 15, 2012, the shareholders resolved to pay a dividend of EUR 1.17 per entitled preference share and EUR 1.15 per entitled common share for the financial year 2011. The dividend was paid out on May 16, 2012. Moreover, drs. Fred Th. J. Arp of Telegraaf Media Groep N.V. and Stefan Dziarski of Permira Beteiligungsberatung GmbH were appointed to the Supervisory Board.
ProSiebenSat.1 Annual Report is the winner in the MDAX. In the competition “The Best Annual Report,” the ProSiebenSat.1 Group won first place among all MDAX companies. In the overall ranking of all stock market indices, the Group took second place. The award is evidence of the high quality of the ProSiebenSat.1 Annual Report in terms of content and the company’s transparent financial communication. The ranking is compiled each year by “manager magazine” under the academic leadership of Prof. Dr. Dr. h.c. Jörg Baetge.
Disposal of Northern European TV and radio activities. The ProSiebenSat.1 Group sold its TV and radio activities in Norway, Sweden, Finland and Denmark to the US media company Discovery Communications. The transaction was based on an enterprise value of EUR 1.325 billion. In future, ProSiebenSat.1 will concentrate even more closely on the integration of its German-speaking TV and digital activities, because this area has the greatest growth and synergy potential.
Heidi Stopper is new member of the Executive Board. In September, the Supervisory Board of ProSiebenSat.1 Media AG appointed Heidi Stopper to the Executive Board. As of October 1, 2012, she took on the newly created “Human Resources” Executive Board division. HR development and recruiting are directly linked to the ProSiebenSat.1 Group’s corporate objectives and have gained considerable strategic significance in recent years.
Hollywood rights. In 2012, the
ProSiebenSat.1 Group further enhanced its
with attractive US series and
blockbusters. In January, the Group
concluded a multi-year license agreement with
Warner Bros. International Television Distribution
(“Superman”, “Harry Potter”). In April, the
Group purchased the exclusive free TV license
for the international blockbuster “The Hunger
Games”. In August followed an agreement with
the Hollywood studio Paramount Pictures
(“World War Z”).
sixx starts in Austria. On July 3,
2012, sixx Austria launched successfully. After
six months, the women’s channel had already
achieved a market share of 1.1 % in the target
group of 12 to 49 year olds. In March 2012,
ProSiebenSat.1 acquired the private
Austria 9, relaunched it and brought
it on air as sixx Austria.
Second season of “The Voice
of Germany” with high market share. In this
show, only the voice counts: The music show
“The Voice of Germany” delighted German
audiences again in 2012. The format captured
TV market shares of up to 30.2 % on SAT.1 and
ProSieben. The music show was also a big hit
in digital media. The show’s app had around
100,000 users, 1.7 million users visited the “The
Voice of Germany” website during broadcast
and the social TV platform “The Voice Connect”
posted 1.9 million interactions.
Stefan Raab launches first
political talk show for young target group.
In recent years, ProSiebenSat.1 has succeeded
in introducing young people to political issues
with several shows in a way that is suited to
the target group. In November, Stefan Raab
launched “Absolute Mehrheit — Meinung muss
sich wieder lohnen”, the first political talk
show for young viewers on German television.
Among 14 to 29 year olds, the show reached
an audience share of 24.9 % and is therefore
much more popular with young people than
the public stations‘ talk show formats.
VOX starts in Norway. In Norway,
a new station went on air in January — VOX.
The channel is aimed primarily at viewers
over 30 years. In addition to TV classics, it also
broadcasts current movies, series and comedy
formats. In 2012, VOX achieved an audience
share of 1.1 %. The combined share of Norwegian
stations TVNorge, FEM, MAX and VOX came to
New radio stations strengthen Danish
portfolio. In June, the Danish SBS radio
group purchased three new stations, Radio 100,
Radio Klassik and Radio Soft, further
its strong market position.
New TV stations in Finland and
Hungary. In September, a new station went on
air in Finland — Kutonen. Its core target group
is men aged 15 to 34. The station achieved an
audience share of 1.3 % in 2012. Hungary saw
the launch of Super TV2, a new pay TV station
for the core target group of 18 to 49 year olds.
The entertainment station emphasizes exclusive
content and shows previews, premieres
of films and series as well as local hit formats.
Digital & Adjacent
Games business goes international.
In early 2012, ProSiebenSat.1 Games
secured Europe-wide exclusive licenses to
eight online games from the US games developer
Sony Online Entertainment. The portfolio
includes blockbusters such as “DC UniverseTM
Online”, “EverQuest® II” and “PlanetSide 2”.
For the international marketing of its portfolio,
the Group agreed partnerships with TF1
in France and the Turkish Dogan Media Group
in 2012. The games business is the fastest
growing entertainment sector in the world
and is therefore one of the ProSiebenSat.1
Group’s most important growth drivers in
ProSieben FUN goes on air.
From May 2012, there has been a new pay TV
ProSieben FUN shows a young, varied
range of programming and is the Group’s third
German pay TV station after SAT.1 emotions
and kabel eins CLASSICS.
maxdome extends technical
reach. maxdome is the ProSiebenSat.1 Group’s
video-on-demand portal and Germany’s largest
online video library with more than 50,000 titles.
Since October, maxdome users can also access
the service on their televisions via the Sony
Playstation 3. With the implementation,
extended its technical reach to over
ten million devices, and is also integrated in
nearly all new hybrid TVs.
New investments in Ventures
business. The ProSiebenSat.1 Group’s Ventures
activities are based on an innovative business
model: The Group provides advertising space
to start-up companies and receives revenue
share and/or equity participation in return.
In 2012, the ProSiebenSat.1 Group increased
the number of investments to 51. Among
the company acquired majority
in the price-comparison platform
Preis24.de as well as the travel business Tropo.
MyVideo becomes online TV station.
In 2012, ProSiebenSat.1 converted the
internet platform MyVideo into an online TV
station. The Group showed popular US series
such as “Spartacus” on MyVideo before the
TV broadcast as an “online first” premiere.
In addition, ProSiebenSat.1 produced four live
shows exclusively for the web and opened
its own production studio in Cologne for this
purpose. MyVideo got more than one million
hits in the first month with the web show
“Let’s Play Together”.
Content Production & Global Sales
Red Arrow Entertainment enters
TV market. In May, Red Arrow acquired
a majority interest in the Israeli production
company July August Productions. The new
subsidiary specializes in the development and
production of TV shows, series and feature
films. The entry into the Israeli TV market
gives the Red Arrow Entertainment Group
new opportunities for growth: The country is
among the most productive and creative TV
markets in the world.
Red Arrow International opens
branch in Hong Kong. In mid-2012, the
ProSiebenSat.1 program distribution company
opened its own office in Hong Kong. From
there, the company supports the entire Asian
market. More than 50 % of all TV households
worldwide are in Asia. Several ProSiebenSat.1
formats like “Galileo” or “Mein Mann kann”
are already on air in Asia. In 2012, among
other things, Red Arrow International sold
the TV show “You Deserve It” to the Chinese
state broadcaster CCTV.
Red Arrow Entertainment expands
further in English-speaking region. In 2012,
the Red Arrow Entertainment Group broadened
its investment portfolio in the most
important international TV markets, the USA
and Great Britain. In August, the company
acquired a majority interest in the American
production company Left/Right. The company
was the Red Arrow Entertainment Group’s
biggest acquisition so far. In Great Britain, too,
Red Arrow significantly strengthened the content
of its portfolio with the production companies
CPL Productions, Endor Productions
and NERD. The Red Arrow Entertainment
Group unites a total of 18 holdings in nine
countries under one roof.
Red Arrow programs on air
around the world. In 2012, Red Arrow International
sold the TV series “Jo” with Jean Reno
in over 120 countries. Great Britain’s biggest
private station ITV1 acquired the rights to the
SAT.1 show “Mein Mann kann” — the format
has already been taken by more than 30 countries.
In addition, the Red Arrow production
subsidiary Kinetic Content developed the
innovative cooking show “The Taste”, successfully
aired by the US station ABC in January
2013. Red Arrow International is one of the
five most successful programming distributors
in the world and sold programming in over
150 countries in 2012.