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As of December 31, 2012, the ProSiebenSat.1 Group had 3,026 employees calculated on the basis of full-time equivalents (previous year: 2,605). The average number of full-time equivalents in the year under review was 2,849 (previous year: 2,631). Of that number, 2,533 employees worked for the Group in Germany, Austria and Switzerland (previous year: 2,456). That is equivalent to 88.9% (previous year: 91.0%) of the Group’s total employees. The increased number of employees in the German-speaking region resulted primarily from the strategic expansion of the online games business (+57 full-time equivalents), the expansion of other digital business and ventures business, the acquisition of the Booming agency and growth in TV. At the international level, the new participations of the Red Arrow Entertainment Group in the USA and Great Britain resulted in 79 new full-time equivalents. All information is based on continuing operations.
With 1,900 employees (previous year: 1,805), the Group employed the most staff in the Broadcasting German-speaking segment. The number of personnel in the Digital & Adjacent segment increased by 36.2% to 464 employees after 341 full-time equivalents in the previous year. In the Content Production & Global Sales segment, the number of employees was at the same level as the previous year.
Due to the personnel expansion in the Digital & Adjacent and Broadcasting German-speaking
segments, the personnel expenses of the ProSiebenSat.1 Group increased to EUR 266.8 million
(previous year: EUR 246.7 million) in 2012.
At Group level, the employee turnover rate fell to 11.4% in 2012 (previous year: 13.1%). In the core market of Germany, the rate sank to 11.3% (previous year: 12.1%).
Diversity management at ProSiebenSat.1. We value the diversity that our employees bring to the company in terms of personal characteristics, talents and abilities. Our way into the future is determined significantly by the way we promote and use this diversity. An important issue is thereby the proportion of men and women within the company and in management positions. There is already a very balanced ratio of men and women in the ProSiebenSat.1 Group. In 2012, 46.8% of ProSiebenSat.1 employees were female (previous year: 49.1%) and 53.2% were male (previous year: 50.9%). The slight decline in the proportion of women is mainly attributable to the growth in the digital area, because here the Group primarily hires employees with a background in IT and skilled staff from the field of technology.
In the core market of Germany, the proportion of women was 46.0% (previous year: 48.2%). This matches the average proportion of women in German commercial enterprises, which was 46.3% in 2012.
The proportion of women at the management level of the ProSiebenSat.1 Group was 28.4%
(previous year: 27.1%). In the core market of Germany, the proportion of women at management
level was 26.9% in 2012 (previous year: 27.3%). In German companies, the proportion of women
in management positions averages 30.3%.
The ProSiebenSat.1 Group has expanded its core business in recent years and invested heavily in new growth areas. Digitalization and the accompanying transformation of the industry offer the Company numerous opportunities for growth. The objective is to develop the Group from a traditional TV provider into a digital entertainment & e-commerce powerhouse. The Group supports this process with targeted HR measures derived from the Group’s strategy that strengthen the Company’s innovative power. Against this backdrop, strategic human resources work has become increasingly relevant for ProSiebenSat.1 in recent years. In 2012, the Group therefore created a separate Link to Executive Board division (The Year 2012 At a Glance) for Human Resources. At the same time, as a media company, the ProSiebenSat.1 Group is a classic “people business”: Every day, our employees help ensure that the Group remains one of Europe’s largest media companies with their talent, creativity and dedication. For the successful development of the ProSiebenSat.1 Group, it is of central importance to retain qualified employees in the Group and gain new talented individuals. Therefore, we have continually expanded our employer branding measures in recent years. Moreover, we offer our employees attractive career opportunities, numerous possibilities for development, performance-based remuneration models, great working conditions for families, a comprehensive work-life package and a wide range of social benefits.
In 2012, the ProSiebenSat.1 Group continued to expand its specialist training portfolio for employees. With an investment of EUR 2.85 million, the company spent over EUR 0.47 million more on professional and specialist training than in the previous year (EUR 2.38 million). Approximately half of the higher investments went to the ProSiebenSat.1 Academy whose extensive program is available to all staff. In 2012, the training program in German-speaking countries covered 495 events (previous year: 441), with 4,992 participants taking up the offer of training (previous year: 3,525).
In 2013, the ProSiebenSat.1 Group will continue developing its human resources work and focus in particular on the Group’s ability to innovate. For this purpose, the Group will set up an “Innovation Lab”, which will encourage employees’ cross-divisional communication and support the transformation of ideas into commercially viable products.
The ProSiebenSat.1 Group also systematically employs a cross-media approach to training, providing its interns with interdisciplinary training in TV, online and PR. At the same time, ProSiebenSat.1 gains qualified junior staff for the Company with training courses for various career groups. In total, the ProSiebenSat.1 Group employed 168 apprentices on average in 2012 (previous year: 140). This includes trainees, management trainees and apprentices in the career groups of audiovisual media, events, office management, video and sound media design, digital and print media design and dual students specializing in business administration/media and communications business. After their training, ProSiebenSat.1 Group takes into full employment the majority of apprentices, trainees and management trainees, as shown in the chart below:
Positive evaluations in the major surveys of the trendence and Universum institutes on employer
appeal regularly show that the ProSiebenSat.1 Group is one of the most popular employers in
the media industry. ProSiebenSat.1 took second place in the “trendence Schülerbarometer
2012”. In the “Universum Ranking”, the ProSiebenSat.1 Group was ranked 14th among the most
popular media companies. In 2012, the ProSiebenSat.1 Group received around 21,500 applications
in Germany, around 25% more than in the previous year (around 17,300). The increase
is attributable in part to the strategic increase of staff in the Digital & Adjacent segment. It
is of particular importance to the Group to find talented employees and to position itself as an
attractive employer to relevant target groups. In 2012, the ProSiebenSat.1 Group strengthened
its appeal as an employer by expanding the work-life package and stepping up its employer
Family-friendly environment. A family-friendly environment is a crucial criterion for many employees and applicants. The ProSiebenSat.1 Group has offered its employees attractive conditions for over ten years, and it improved its offer once again in 2012. Many ProSiebenSat.1 Group employees have families. As early as 2002, the company founded an inhouse day-care center in Germany which currently has 74 places. In 2012, the Group spent EUR 713,000 on childcare (previous year: EUR 630,000). EUR 207,000 went to the company nursery, EUR 506,000 to care subsidies, which are paid to all employees whose pre-school age children receive care outside the home. Teleworking jobs as well as flexitime models and part-time work simplify balancing family and career. In 2012, the proportion of part-time employees in Germany was 17.6% (previous year: 14.8%). In German companies, the proportion of parttime workers was 26.6%.
High participation rate and good results in employee survey. In June 2012, the ProSiebenSat.1 Group carried out an employee survey, the results of which were presented at the company in September. With a share of 70%, the participation rate rose again compared to the survey in 2010 (66%). The results showed that the level of satisfaction among employees of the ProSiebenSat.1 Group has risen significantly since the last survey. 54 of a total of 56 questions received better ratings than in 2010. The company performed particularly well in the categories “Personal fulfillment in the job” and “Attractiveness of work task.” The employees of the ProSiebenSat.1 Group also assessed the corporate culture very positively (“Relationship to direct superior,” “Association to colleagues”). Every two years, the ProSiebenSat.1 Group carries out an employee survey to gain a detailed impression of the employee morale and to identify possible potential for improvement.